Warby Parker
Blog 1

Warby Parker


Warby Parker is an American company that sells prescription eyeglasses and sunglasses online as well as through showrooms around the United States. Neil Blumenthal, Andrew Hunt, David Giboa, and Jeffrey Raider launched the program with only $2,500 seed investment in 2010. Since Warby Parker launched the number of glasses sold continues to increase as well … Continue reading

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Abercrombie & Fitch Controversy


There has been some recent controversy over a quote from the CEO of Abercrombie & Fitch, a popular teen clothing brand, Michael Jefferies which gives some insight into the company’s attitude, culture, and marketing strategy. Seven years prior, Jefferies stated, “In every school there are the cool and popular kids, and then there are the … Continue reading

Blog 1

D.A. Blog 1: KYNE


This past summer I interned at a public relations firm in New York named KYNE, which specializes in media outreach for corporations, nonprofits, and government agencies working in the healthcare space. I believe that Milton Friedman would not agree with the stakeholder managing practices I witnessed during my time there. KYNE only agrees to contract … Continue reading

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AB Electrolux


AB Electrolux, commonly known as just Electrolux is a Swedish multinational company that specializes in manufacturing household and professional appliances. Since its merger, Electrolux has focused on making products that are more environmentally friendly by designing their products to be more energy and water efficient. Electrolux also follows the ideas of R. Edward Freeman and … Continue reading

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Starbucks’ Socially Responsible Business


Starbucks Corporation has built a reputation connected to “green” practices and conscious business decisions that benefit everyone from the corporation’s employees to the farmers where the coffee is grown. For example, Starbucks actively advertises their high rankings in Fortune’s “Best Companies to Work For” 2012 as well as their pride in taking a holistic approach … Continue reading