The framework of American businesses is changing in parallel with the current changing state of the world itself. The fast pace of the current society is largely due to the changes in technology that have skyrocketed in the past ten years. Leadership now stands at a much higher risk standpoint that discourages people from engaging new ideas and creating long-term success. BSR’s CEO Aron Cramer believes that the potential problems with the future of American Businesses can be narrowed down to four basic essential issues. First, the issue of climate change on Earth has been a catalyst for more frequent natural disasters such as Hurricane Sandy or Katrina, all of which cost lots of money to deal with. Environmentally friendly approaches to business strategies work well with getting the message across about the impending climate change, however it does little in affecting the legislation on environmental protection. Cramer feels that corporate business leaders need to be the ones to help lobby the government to improve the way the environment is maintained. Secondly, the American dream has become more of a myth than a truth in today’s time with a severe decline in social mobility, movement of a group of individuals in social class within society. For young generations entering the work force, they can no longer feel reassured that they will meet success if they get a University education and work hard. American companies need to start creating more jobs for the growing number of unemployed Americans. Thirdly, America needs to invest more in the people and infrastructure that surround those who are growing and prospering. Infrastructure has been moving towards serious decline as individual state governments struggle to make decisions about where to invest state capital. Weak infrastructure will greatly affect the future and improvements made now will save money in the long run. Lastly, American business has been keep thinking too much in short-term success which has greatly narrowed the possibilities for certain businesses to expand and prosper. The country needs entrepreneurs who think deeply about the long-term success of their business so that it can have a greater positive impact on American economy.
Milton Friedman would disagree with the policies Cramer proposes for addressing the four essential issues with the future of the American economy. He would claim that rather than protecting the environment better, investing more in universities and infrastructure, thinking about long-term success, and redefining the American dream of capitalism American businesses should simply do what they must to increase profits and avoid all social responsibilities. I feel that Friedman’s line of thinking is quite extreme and I would agree with Cramer because corporate leaders in today’s world can have a substantial amount of influence over other organizations of people which then in turn can increase the businesses profits as well as informing people about the importance of long-term economic awareness. On the other hand, Ed Freeman may agree with Cramer’s thoughts in that he would relate it to the Principle of Continuous Creation, which describes the phenomenon of stakeholder’s constantly cooperating and creating new value in order to fuel the capitalism machine. The main point is that the modern system is constantly changing and overlapping with newly created values among investors which Cramer seems to support. All the four issues listed require the creation of new values to people in America with capital to invest for the positive benefit of the nation.