Blog 4

Circular Economy & Sustainability


After reading a post titled “Important Facts About the Circular Economy” it got me thinking about the strategies that current companies are implementing. The world is rapidly changing, both environmentally and socially. In the next decade, there will be a number of changes that radically change the way we live our lives and how organizations are run. In this post, the author describes a theory known as the circular economy. This theory describes that company’s should redesign their business model and reuse as many resources they can within their supply chain. Many companies refuse to accept this theory – one reason due to the upfront cost. However, I think that companies should be looking into the future, developing long-term, sustainable strategies and visions for their organization.

There are a number of facts that support the theory of circular economy and implementing a long-term sustainable strategy. However, companies are still trying to deny them. Even if a company is set on maximizing their profits, an investment in sustainable practices will maximize profits in the long run by a higher percent than if the company continued with their current strategy. For example, by improving the office building (letting more natural light in, adding operable windows, letting employees have more control over light and temperature) employee productivity will increase, adding to the organizations bottom line. This is just one of many examples how sustainable practices can improve an organization.

The idea of circular economy is not only related to organizations within the United States; it has become a global matter. Some countries have organizations that have taken the lead on sustainable initiatives, such as those in Norway, Finland, and Denmark – who are ranked near the top for having the most sustainable corporations in the world by Global 100. I think that the time is now for companies to begin to look at the long-term strategies of their company and adjust to improve the sustainability. It is important for the corporation’s business models to be circular rather than linear.

http://sdca.wordpress.com/2013/07/24/important-facts-about-the-circular-economy/
http://global100.org/annual-lists/2013-global-100-list.html
Embedded Image Credit: http://sdca.files.wordpress.com/2013/07/circular-economy-i-i_0.gif
Feature Image Credit: http://lornali.com/wp-content/uploads/2009/10/green-business.jpg

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4 thoughts on “Circular Economy & Sustainability

  1. Lauren, I completely agree with you regarding the idea that companies should begin focusing-if they have not already-on becoming more sustainable. I believe individuals are changing the way they think about and treat the environment, and this will carry into businesses as well. I think that businesses will have to become more sustainable if they want to continue to be successful in the future.

  2. Lauren, you present a valid argument here. I think it is theories such as this circular economy that has prompted Bucknell to create the Managing for Sustainability major in the new School of Management curriculum. As I have heard before, we only have one Earth. At the rate we are consuming, many of our resources will run out over the next however many years. Corporations, the biggest users of these resources, have to lead the charge in changing this fact. Perhaps a theory like your circular economy is one way to do this.

  3. Had you heard of the idea of a circular economy? I think Jensen or Milton would say that it is up to external factors to create the conditions for this kind of economy. However, they would like it to be through what consumers and owners want, as opposed to any governmental or quasi-governmental entity.

  4. Pingback: 5 Business Models That Are Driving The Circular Economy | The New Normal

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