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CSR & Talent Recruitment


Today I read a blog post about the relationship between Corporate Social Responsibility and recruiting new talent for companies. Because I am a senior and have started searching for jobs for next year, this topic was very relatable and interesting to me. The post was a response to a recent study done by a consultancy company called “Great Green Talent Machine” (http://www.bain.com/publications/articles/the-big-green-talent-machine.aspx). The report illustrates the importance of companies’ CSR activities in attracting new talent. As my interest in CSR and sustainability efforts has grown, I can definitely say that I would much more attracted to working at a company which values corporate responsibility. And I think that many other college students would agree with me.

This trend supports the idea of the stakeholder management theory. In addition to customers, the community, and current employees, other important stakeholders for companies to consider are potential recruits. If college grads are interested in companies which value CSR, it is in the company’s best interest to behave responsibly in order to attract the best job candidates. Companies that take these actions will benefit in the long run by obtaining top talent.

Valuing corporate responsibility and sustainability can also help college grads become more desirable job candidates. Responsible companies want to hire employees who share their values and have a strong interest in engaging in CSR activities. Essentially, this blog post brought to light the importance of corporate responsibility in recruiting and hiring processes which was something I had never really thought about before now.

You can read the original blog post here: http://drjonday.com/2013/09/14/great-green-talent-machine-but-how-do-i-get-the-job/

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5 thoughts on “CSR & Talent Recruitment

  1. Jackie, this was interesting to read about. I never really thought about corporate responsibility in terms of how it may affect the recruiting and hiring processes. I would agree that a company’s level of corporate responsibility would affect which company I chose to work at as well.

  2. Jackie, this quote from “The Big Green Talent Machine” really stuck with me: “employee attitudes about sustainable business practices are compelling more companies to take this issue seriously, and yielding significant benefits to those firms that take action.” This agrees with the point you make about stakeholder managing being a more effective model for businesses than shareholder managing.

  3. ” can definitely say that I would much more attracted to working at a company which values corporate responsibility. And I think that many other college students would agree with me.”

    This is, i think, EXACTLY what Ed meant by the “responsibility thesis.” It also fits with my own working hypothesis that much of the CSR movement is motivated NOT by external stakeholders, but by employees.

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