Today I read a blog post about the relationship between Corporate Social Responsibility and recruiting new talent for companies. Because I am a senior and have started searching for jobs for next year, this topic was very relatable and interesting to me. The post was a response to a recent study done by a consultancy company called “Great Green Talent Machine” (http://www.bain.com/publications/articles/the-big-green-talent-machine.aspx). The report illustrates the importance of companies’ CSR activities in attracting new talent. As my interest in CSR and sustainability efforts has grown, I can definitely say that I would much more attracted to working at a company which values corporate responsibility. And I think that many other college students would agree with me.
This trend supports the idea of the stakeholder management theory. In addition to customers, the community, and current employees, other important stakeholders for companies to consider are potential recruits. If college grads are interested in companies which value CSR, it is in the company’s best interest to behave responsibly in order to attract the best job candidates. Companies that take these actions will benefit in the long run by obtaining top talent.
Valuing corporate responsibility and sustainability can also help college grads become more desirable job candidates. Responsible companies want to hire employees who share their values and have a strong interest in engaging in CSR activities. Essentially, this blog post brought to light the importance of corporate responsibility in recruiting and hiring processes which was something I had never really thought about before now.
You can read the original blog post here: http://drjonday.com/2013/09/14/great-green-talent-machine-but-how-do-i-get-the-job/