Today, I explored some blogs related to social innovation in businesses—an area that interests me as a Business Management major. I enjoy reading about entrepreneurial business ideas and how they are initiated. In addition, during this day in age it seems as though many business ideas revolve around social innovation and improving the lives of citizens as well as society in general. I was immediately intrigued by the SeeClickFix business model outlined by the blog SIBM. You can read the blog post here:
The blog post gives a detailed description of SeeClickFix and what it’s all about. It prompted me to visit the company’s website to learn some more.
According to the website, the business model consists of three main principles: empowerment, efficiency, and engagement. These are all pretty self-explanatory, and I believe they describe the purpose of the company very well. The website also points out how easy it is to use SeeClickFix on a daily basis, since community members can access the technology on their mobile phones, including the iPhone, Android, Windows Phone, and Blackberry. I think it’s very helpful that users can create groups and track specific areas in their community, so they can stay up-to-date on new issues and observe the progress of older ones.
This is a very socially innovative business idea that promotes discussion between not only citizens and their local government, but also between citizens themselves. It encourages community involvement and helps build relationships. In addition, it helps protect the image and safety of communities. This technology may help citizens’ voices be heard in communities of all different sizes—even larger cities. Not only that, but it provides a sort of ‘hub’ of information that community members can consistently monitor in order to keep an eye on issues pertaining to their area. Finally, it serves as an organized method for local governments to track and respond to issues that may be bothering community members, in order to ensure that they are doing everything they can to solve them.
SeeClickFix seems to be a socially innovative business idea that focuses on building better communities—and, therefore, positively contributing to society at large.