Paper 2 and haiku (blog 8)


Full transparency,
Environmental design,
Interface carpet.

I am choosing to write Paper 2 based on the company InterfaceFLOR. InterfaceFLOR is a manufacturer and innovator of carpet tiles. This company has been a leading organization in developing its strategic plan and business model to include sustainable initiatives. InterfaceFLOR will serve as a good case to analyze for paper two because of its progressive initiatives it strives to achieve relating to sustainability, especially focusing on the environment. I will be evaluating InterfaceFLOR using the deontology ethic perspective.

The article I choose to tie into my paper was published on the website Ethical Performance. This article is called InterfaceFLOR’s New Era in Sustainability Reporting: Full Product Transparency. It discusses how InterfaceFLOR has switched transparency methods that address the lifecycle impacts of its products. InterfaceFLOR believes that it will cause a change in the industry to become more transparent in building product marketing. They have switched from a method known as Life Cycle Assessment (LCA) to Environmental Product Declaration (EPD).

The difference between these two methods is that the EPD “includes everything from energy and material consumption to waste generation and emissions, ” while the LCA only looks at what the product is composed from, where it came from, and the environmental impacts throughout its lifecycle. InterfaceFLOR’s believes that it is their duty to be transparent in its company operations and products, especially being the leader in environmentally sustainable building products. Check out InterfaceFLOR founder’s, Ray Anderson, explanation of the business case for sustainability.

The Business Case for Sustainability

5 thoughts on “InterfaceFLOR

  1. Lauren this is a very interesting topic. My question would be what difference do you think this switch in methods will make. Will the EPD method make this company that much better or that much more transparent?

  2. I personally have never heard of InterfaceFLOR before, so I appreciate that you have chosen to research and write about a case/organization that is not as well known. Their sustainability initiatives sound really interesting!

  3. What benefits does this type of carpet provide consumers? Can they change their carpet more often or replaced damaged tiles without replacing an entire carpet? If so then it seems like they have a really good marketing opportunity. On the other hand would the high product turnover actually increase consumption, which would not be a sustainable effect?

  4. Interface has been around for awhile. I wonder if the case is more recent information.

    For a policy analysis, later, what can be done to encourage or require similar manufacturing processes?

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