I am choosing to write Paper 2 based on the company InterfaceFLOR. InterfaceFLOR is a manufacturer and innovator of carpet tiles. This company has been a leading organization in developing its strategic plan and business model to include sustainable initiatives. InterfaceFLOR will serve as a good case to analyze for paper two because of its progressive initiatives it strives to achieve relating to sustainability, especially focusing on the environment. I will be evaluating InterfaceFLOR using the deontology ethic perspective.
The article I choose to tie into my paper was published on the website Ethical Performance. This article is called InterfaceFLOR’s New Era in Sustainability Reporting: Full Product Transparency. It discusses how InterfaceFLOR has switched transparency methods that address the lifecycle impacts of its products. InterfaceFLOR believes that it will cause a change in the industry to become more transparent in building product marketing. They have switched from a method known as Life Cycle Assessment (LCA) to Environmental Product Declaration (EPD).
The difference between these two methods is that the EPD “includes everything from energy and material consumption to waste generation and emissions, ” while the LCA only looks at what the product is composed from, where it came from, and the environmental impacts throughout its lifecycle. InterfaceFLOR’s believes that it is their duty to be transparent in its company operations and products, especially being the leader in environmentally sustainable building products. Check out InterfaceFLOR founder’s, Ray Anderson, explanation of the business case for sustainability.