Warby Parker
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Warby Parker


Warby Parker is an American company that sells prescription eyeglasses and sunglasses online as well as through showrooms around the United States. Neil Blumenthal, Andrew Hunt, David Giboa, and Jeffrey Raider launched the program with only $2,500 seed investment in 2010. Since Warby Parker launched the number of glasses sold continues to increase as well … Continue reading

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Abercrombie & Fitch Controversy


There has been some recent controversy over a quote from the CEO of Abercrombie & Fitch, a popular teen clothing brand, Michael Jefferies which gives some insight into the company’s attitude, culture, and marketing strategy. Seven years prior, Jefferies stated, “In every school there are the cool and popular kids, and then there are the … Continue reading

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D.A. Blog 1: KYNE


This past summer I interned at a public relations firm in New York named KYNE, which specializes in media outreach for corporations, nonprofits, and government agencies working in the healthcare space. I believe that Milton Friedman would not agree with the stakeholder managing practices I witnessed during my time there. KYNE only agrees to contract … Continue reading

TOMS
Blog 1

TOMS


(Image Source) TOMS is a for-profit organization that is centered on giving to those in need. The company sells shoes in various retail locations and online. For every pair of shoes sold to a customer, TOMS gives a pair to a child in need of footwear. According to the TOMS website, Blake Mycoskie began the … Continue reading