Who Motivates Corporate Social Responsibility?
Blog 4

Who Motivates Corporate Social Responsibility?


In this course thus far the class has grappled with corporate ideologies, practices, and goals. Stakeholder and shareholder ideologies debate over what the goals of the organization should be, and who should have the power to reinvest in society: upper management or the stockholders? Jensen proposes that focusing on long-range goals like sustainability will keep … Continue reading

Corporate Social Responsibility
Blog 4

Corporate Social Responsibility


I read a post about corporate social responsibility (http://amarketersjournal.wordpress.com/2013/09/15/the-need-for-a-closer-focus-on-social-responsibility/), a topic I have recently become interested in. It is a subject that has become a big topic of conversation in the corporate world today. I could relate to amarketersjournal in the way that she became interested in social responsibility. I too was raised in a … Continue reading