In this course thus far the class has grappled with corporate ideologies, practices, and goals. Stakeholder and shareholder ideologies debate over what the goals of the organization should be, and who should have the power to reinvest in society: upper management or the stockholders? Jensen proposes that focusing on long-range goals like sustainability will keep … Continue reading
The blog I searched and read was about stakeholder, which is the main topic we discuss in the class. The original post: http://axisperformanceadvisors.wordpress.com/2013/08/01/capitalizing-on-goodness/ The title of the blog is Capitalizing on Goodness, and I think it is interesting to combine those two words together, the author suggests that it is right to make profit, however, … Continue reading
I read a post about corporate social responsibility (http://amarketersjournal.wordpress.com/2013/09/15/the-need-for-a-closer-focus-on-social-responsibility/), a topic I have recently become interested in. It is a subject that has become a big topic of conversation in the corporate world today. I could relate to amarketersjournal in the way that she became interested in social responsibility. I too was raised in a … Continue reading
ExxonMobil utilizes its business strengths to invest in communities and enact social programs that are in tune with global needs. Where the company operates it pursues impactful projects that serve to better the region. For example, in Bangalore, India ExxonMobil works to preserve its natural resources by developing technology to harvest its runoff and unused … Continue reading
There has been some recent controversy over a quote from the CEO of Abercrombie & Fitch, a popular teen clothing brand, Michael Jefferies which gives some insight into the company’s attitude, culture, and marketing strategy. Seven years prior, Jefferies stated, “In every school there are the cool and popular kids, and then there are the … Continue reading
Starbucks Corporation has built a reputation connected to “green” practices and conscious business decisions that benefit everyone from the corporation’s employees to the farmers where the coffee is grown. For example, Starbucks actively advertises their high rankings in Fortune’s “Best Companies to Work For” 2012 as well as their pride in taking a holistic approach … Continue reading
The Hershey Company donates millions of dollars every year to charitable organizations, including the Children’s Miracle Network. The Children’s Miracle Network helps to support the Children’s Hospital at the Hershey Medical Center, so the donations that Hershey gives help children and families that are close to home. Freeman would agree with this type of giving. … Continue reading
